14 Degrees - Brand & Marketing Management

14 Degrees can help research, develop and manage brand, marketing, operating strategies and business models to underpin your personal or organisational market position, and to sustain revenue growth and profitable operating performance.

Powerful tools include online surveys and polls and business model capture and business process modeling software.

Many of the key assets of your market presence are intangible, but can represent a substantial part of the value of that presence and goodwill, especially when developed and managed in an integrated, strategic and sustainable way.

For example:

operating or company name
brands, logos or slogans
business model design
'look and feel' of operating set-up, stationery and apparel
advertising and public relations
trade marks, service marks, designs, copyright and patents
website domain name and hosting
customer, supplier, partner and employees lists
product and pricing lists
operating procedures and processes
direct and indirect market contact and growth programs
management of customer, supplier, partner and employee relationships, including proposals, presentations, negotiations, correspondence, contracts and incentive and loyalty programs

Your brand and market position are the centre-points around which your operation and performance should revolve, in order to uniquely deliver value and quality to your customers and partners.

If your brand and position is well thought-through and consistently presented and managed through all aspects of your performance and market contact, you will have maximised the opportunity for your operation to survive and prosper.

14 Degrees can work with you on a project or ad-hoc basis to research market demand, and develop and leverage your brand and market position in a way that will ensure a consistent, quality approach to your operations and that will ultimately grow your brand awareness, loyalty and revenues.